This Masters in Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.
Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.
Minimum 2:1 or the equivalent from an Internationally recognised university
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Masters scholarships available please visit website for details
The skills and insights provided by this Master’s degree prepares you for success as more organisations operate within digital marketing. You may pursue roles in digital marketing and social media, brand management, market insight and strategic consultancy with the focus on digital.
Compulsory modules
Optional modules
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