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MSc Marketing (Digital Marketing)

  • DeadlineStudy Details:

    MSc 12 months full-time

Masters Degree Description

This Masters in Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.

Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.

Entry Requirements

Minimum 2:1 or the equivalent from an Internationally recognised university

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Fees

For fees and funding options please visit website to find out more

Programme Funding

Masters scholarships available please visit website for details

Student Destinations

The skills and insights provided by this Master’s degree prepares you for success as more organisations operate within digital marketing. You may pursue roles in digital marketing and social media, brand management, market insight and strategic consultancy with the focus on digital.

Module Details

Compulsory modules

  • Career and Professional Development (MMM132)
  • Digital Marketing (MMM077)
  • International Strategic Management (MMM001)
  • Marketing Communications: Digital, Social and Integrated (MMM124)
  • Marketing Dissertation (MMM115)
  • Market Research (MMM059)
  • Measuring Marketing Performance (MMM147)
  • Study and Research Skills: Sources, Methods, and Practice (MMM070)
  • Principles of Marketing (MMM043)

Optional modules

  • Applied Challenge (MMM52MKT)
  • Branding (MMM137)
  • Business Intelligence and Data Mining (INMR77)
  • Consumer Behaviour (MMM092)
  • Consumer Intelligence: New Consumers, New Markets (MMM129)
  • Hot Topics (MMM151)
  • Global Marketing Management (MMM006)
  • Marketing for a better, sustainable world (MMM146)
  • Management in Creative and Cultural Organisations (MMM087)

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