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  • DeadlineStudy Details:

    MA Full-time 1 year

Masters Degree Description

The MA Strategic Communication allows you to examine real-world case studies from legacy to social media, classical propaganda to contemporary disinformation. You will also gain insights and produce reports that are valuable for a career in communications.

As part of the programme, you will explore some of the following questions:

  • How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges?
  • How are governments, local, regional and national, promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process?
  • Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?

Entry Requirements

A 2:2 (55%) honours degree (or equivalent international qualification) in Social Sciences and Humanities, however a large range of other subject areas will be considered.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

There are lots of options available to you to fund your master’s programme, from alumni bursaries to school and department scholarships and government loans.

Student Destinations

looking to build a career in advertising, marketing, public relations, advocacy, campaign management, place branding and market research.

You will take a Media Landscapes class as part of the dissertation module. In this class, visiting speakers from across the media and creative industries will give guest lectures, providing insights into the sector and roles in which they work. This is also an excellent networking opportunity.

Module Details

Semester 1

Compulsory modules

  • Understanding Contemporary Media
  • Strategic Communication (15 credits)
  • Researching Communications 1: Media Users and Cultural Industries (15 credits)
  • Postgraduate Dissertation (60 credits)

Optional modules (choose one)

  • Media Industries and Professions
  • Digital Economies (15 credits)
  • Marketing Politics (15 credits)

Semester 2

Compulsory modules

  • Strategic Interaction (15 credits)
  • Researching Communications 2: Texts and Digital Platforms (15 credits)
  • Postgraduate Dissertation (60 credits)

Optional modules (choose two)

  • Media Representations, Identity and Digital Culture
  • Political Communication in the Digital Age
  • Data, Power and Democracy (15 credits)

Summer

Compulsory modules

  • Postgraduate Dissertation (60 credits)

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