In today's rapidly evolving business environment, marked by the proliferation of digital technologies and social media platforms, companies must swiftly adapt their marketing strategies to maintain competitiveness. And they need creative and critical thinkers with the skills, knowledge and marketing insights to support them.
Our full-time MSc in Strategic and Digital Marketing will teach you the essential marketing principles tailored for the digital age. Through a comprehensive curriculum, we aim to enhance your skill set, enabling you to excel as a marketing professional while driving real-world impact and value through your marketing activities.
Drawing upon the expertise of our esteemed marketing faculty and industry practitioners, you’ll have the opportunity to apply your knowledge in practical settings, including Live Marketing Projects. Here, you’ll collaborate with businesses to tackle challenges and devise innovative marketing solutions.
In order to be considered for an offer for this programme you will need to meet all of the entry requirements. Your application will not be progressed if the information and evidence listed is not provided.
With your online application you will need to provide:
If you do not have a degree in a relevant area, your application may be considered on the basis of your professional experience. Please provide additional evidence to support your application such as signed and dated employer references.
For fees and funding options, please visit website to find out more
This wide ranging and varied learning experience will help enhance your career and demonstrate how you can make a difference along the way.
Our programme offers knowledge and expertise for a career in marketing in the UK or overseas - in industry, commerce or the public sector - or to pursue further research for a PhD.
Graduates from this course have gone on to careers in digital marketing, tourism marketing, advertising, product development marketing, customer relationship management among many more.
Core modules for year one
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