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MSc Strategic and Digital Marketing

  • DeadlineStudy Details: MSc 1 year full-time

Masters Degree Description

In today's rapidly evolving business environment, marked by the proliferation of digital technologies and social media platforms, companies must swiftly adapt their marketing strategies to maintain competitiveness. And they need creative and critical thinkers with the skills, knowledge and marketing insights to support them.

Our full-time MSc in Strategic and Digital Marketing will teach you the essential marketing principles tailored for the digital age. Through a comprehensive curriculum, we aim to enhance your skill set, enabling you to excel as a marketing professional while driving real-world impact and value through your marketing activities.

Drawing upon the expertise of our esteemed marketing faculty and industry practitioners, you’ll have the opportunity to apply your knowledge in practical settings, including Live Marketing Projects.  Here, you’ll collaborate with businesses to tackle challenges and devise innovative marketing solutions.

Entry Requirements

In order to be considered for an offer for this programme you will need to meet all of the entry requirements. Your application will not be progressed if the information and evidence listed is not provided.

With your online application you will need to provide:

  1. A copy of your degree certificate and transcripts which show you have achieved a 2:1 honours degree in a relevant subject area such as business, marketing or management, to include a minimum of 60% in at least three marketing modules (e.g. principles of marketing, marketing communications, consumer behaviour, relationship marketing) or an equivalent international degree. If your degree certificate or result is pending, please upload any interim transcripts or provisional certificates.
  2. A copy of your IELTS certificate with an overall score of 6.5 with 5.5 in all subskills, or evidence of an accepted equivalent. Please include the date of your expected test if this qualification is pending. If you have alternative acceptable evidence, such as an undergraduate degree studied in the UK, please supply this in place of an IELTS.

If you do not have a degree in a relevant area, your application may be considered on the basis of your professional experience. Please provide additional evidence to support your application such as signed and dated employer references.

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Fees

For fees and funding options, please visit website to find out more

Student Destinations

This wide ranging and varied learning experience will help enhance your career and demonstrate how you can make a difference along the way.

Our programme offers knowledge and expertise for a career in marketing in the UK or overseas - in industry, commerce or the public sector - or to pursue further research for a PhD.

Graduates from this course have gone on to careers in digital marketing, tourism marketing, advertising, product development marketing, customer relationship management among many more.

Module Details

Core modules for year one

  • Strategic Marketing Management    BST141    15 credits
  • Research in Strategic Marketing    BST146    15 credits
  • Brand Communications in the Digital Age    BST148    15 credits
  • Strategic Marketing Analytics    BST149    15 credits
  • Consumer Behaviour    BST238    15 credits
  • Digital Marketing    BST240    15 credits
  • Marketing and Society    BST247    15 credits
  • International Marketing    BST248    15 credits
  • Project    BST249    60 credits

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