Set yourself up to compete as a marketer in the fast-paced sport business sector by joining us on this master’s in sport marketing, based in the heart of London’s Olympic Park.
Marketing and sponsorship are critical sources of income for teams and organisations across elite sport. Sport marketing is also a key and growing business area for sportswear manufacturers, sport events, fitness brands and gambling companies.
On this course, you’ll get a solid grounding in topics like marketing strategy design, market research, sponsorship, social media strategy, digital storytelling and PR. Crucially, you’ll apply these in the context of sector-specific dynamics such as timings, partnerships and the global scope of sport – so you have the expertise to succeed in this highly competitive field.
A 2:1 honours degree (with a minimum of 60% in final year), or equivalent international qualification, in wide range of disciplines.
For fees and funding options, please visit website to find out more.
There are lots of options available to you to fund your master’s programme, from alumni bursaries to school and department scholarships and government loans.
The scope, growth and sector-specific dynamics of the sport industry has led to a huge demand for knowledgeable and skilled sport marketing professionals – both in sports organisations and related businesses.
As a sport marketing graduate, you’ll be well equipped for roles in brand management, marketing communications, social media marketing, research analysis, sponsorship account management and digital marketing.
Semester 1
Compulsory modules
Semester 2
Compulsory modules
Optional modules
One of:
Summer
Compulsory modules
Loughborough University London is an inspiring postgraduate campus located on Queen Elizabeth Olympic Park. Established exclusively for postgraduate ...