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  • DeadlineStudy Details:

    MSc Full-time 1 year

Masters Degree Description

Marketing is a critical business function that offers a wealth of dynamic and exciting career options. Our MSc Marketing is the perfect next step for those who want to kick-start a career in marketing, giving you the opportunity to hone relevant practical and analytical skills before putting them into action. This programme combines academic theory with the opportunity to undertake a practical consultancy project and build critical assets for your CV.

In a world of constantly changing customer buying habits and technological advancements, this master’s will prepare you for exciting and creative career opportunities in marketing. MSc Marketing students will develop highly prized specialist skills in digital marketing, consumer behaviour, global brand management and marketing communications.

This MSc in Marketing is ideal if you have a non-business undergraduate degree and are looking to transition into a management career. Alternatively, if you are from a business or marketing background, this programme is an excellent way to expand your skills, deepen your understanding of the subject, and gain a recognised postgraduate qualification.

Entry Requirements

A good honours degree typically in a non-business field though those with a business background will be considered.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

There are lots of options available to you to fund your master’s programme, from alumni bursaries to school and department scholarships and government loans.

Student Destinations

In addition to specialist marketing and roles in advertising and PR agencies, you can take many paths with this degree. Marketing is a core element of all organisations and opportunities exist across industry sectors – private, public and voluntary.

Module Details

Semester 1

Compulsory modules

  • Marketing in the Organisation (15 credits)
  • Customer Insights (15 credits)
  • Brand Management (15 credits)
  • Research Methods and Metrics for Marketing (15 credits)
  • Responsible Marketing (15 credits)

Semester 2

Compulsory modules

  • Responsible Marketing (15 credits)
  • Digital Marketing (15 credits)
  • Marketing Communications (15 credits)
  • Strategic Marketing in a Changing World (15 credits)

Optional modules (choose one)

  • Small Business & Entrepreneurship (15 credits)
  • Global Marketing (15 credits)
  • Public Relations (15 credits)

Summer

Compulsory modules

  • Consultancy Project (45 credits)

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