MA International Fashion Brand Management: Fashion Insight And Strategy

MA International Fashion Brand Management: Fashion Insight & Strategy the UK’s first postgraduate course focusing on fashion consumer trends analysis and innovation. This exciting course is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative programmes:

MA International Fashion Brand Management: Fashion Insight & Strategy

MA International Fashion Brand Management: Phygital Luxury Fashion

MA International Fashion Brand Management: Circular Fashion

MA International Fashion Brand Management: Fashion Buying & Merchandising

MA International Fashion Brand Management: Fashion Visual Merchandising

MA International Fashion Brand Management: Fashion PR & Communication

This course will teach you how to develop a greater awareness of the current practice and new technologies within fashion consumer insight and market intelligence disciplines, and how to apply findings to existing practices. You will analyse the role of fashion consumer insight and market intelligence and its relationship to strategic fashion brand management and brand identity by deconstructing findings into components.

You will underpin each component with historical and contemporary examples of fashion consumer and market intelligence strategies and innovation models. This pathway puts emphasis on digital developments and sustainable strategies for fashion insight.

Disclaimer (trips): You must have all necessary visas ready at least 8 weeks before the first day of your trips. We have a dedicated International Office who will provide you with guidance on obtaining the necessary visas for the countries you are due to visit.

There is an alternative (non-international) version of this course for students who can’t attend the compulsory international trips.

We are unable to guarantee the international trips until the Covid-19 government restrictions surrounding international travel are lifted. If by the beginning of your course the restrictions are still in place, you will be transferred to the non-international visits version of this course, which follows an identical structure without the international trips and replacement assessments.

For further information, please contact Dr Alexander Aidan.