MA Digital Marketing - London

Explore marketing, develop your social media skills, learn to analyse and interpret the world using big data in the epicentre of UK and international business on our MA in Digital Marketing.

At our brand-new London campus, you’ll learn to think like potential customers and consumers and use this experience to inform your work on this course and in your career. Use our flexible, technology-enhanced learning spaces to discover marketing concepts and theories and choose specific marketing topics to specialise in. You’ll also explore other topics shaping the digital sphere, including big data, customer experience, social media, brand identity and reputation, ethics and sustainability.

 Through case studies, simulations and business projects, you’ll apply your knowledge to real world situations and industry problems. You’ll use the same professional data sources top marketing agencies and organisations use, such as Mintel, Statista, MarketLine, Euromonitor’s Passport and WARC (World Advertising Research Centre).

Why this course?

• Take part in live client projects and apply your knowledge to real-world business challenges.
• Learn from industry leaders via guest lecturers to gain insight into current industry practices.
• Network with industry professionals at regular presentations and professional networking events.
• Get exclusive access to valuable business management databases and information sources.
• Apply for a CIM level 6 Professional Diploma after successfully completing your course.