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  • DeadlineStudy Details:

    MSc Full-time 1 year, Part-time up to 4 years

Masters Degree Description

Are you looking to make your mark, and get ahead as a strategically minded, creative marketer? Join our MSc Digital Marketing to set yourself up with the versatile toolkit and up-to-date set of skills and knowledge you need.

Understanding all the different components that contribute to effective marketing today is fundamental to anyone looking to build a successful career in digital marketing.

This hugely popular master’s at our London campus spans everything from strategic planning and marketing generally, to media management and the latest digital tools, like AI and the metaverse.

Entry Requirements

A 2:2 honours degree (50% in final year), or equivalent international qualification, in any subject area.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

There are lots of options available to you to fund your master’s programme, from alumni bursaries to school and department scholarships and government loans.

Student Destinations

Graduates of this course have taken their skills into wide-ranging roles including:

  • Advertising manager
  • Digital specialist
  • Marketing manager
  • Public relations and digital manager
  • Automation engineer
  • User researcher
  • Web developer

Some of the employers they’re now working with include:

  • The Australian Embassy
  • BeLive Technology
  • Forresters
  • Essence
  • Trecis Digital

Module Details

Semester 1

Compulsory modules

  • Strategic Marketing and Management
  • Grand Challenges

Optional modules

One of:

  • Global Strategy
  • Digital Application Development
  • Promotional Practices and Cultures 

One of:

  • Design Practices in Digital Industries
  • Principles of Artificial Intelligence and Data Analytics

One of:

  • Digital Media Audiences and Markets
  • Creative Business Models
  • Digital Heritage, Museums and Cultural Industries

Semester 2

Compulsory modules

  • Digital Practices for Customer Engagement
  • Digital Technologies for Market Analysis
  • Dissertation

Optional modules

One of:

  • International Marketing
  • Cloud applications and services
  • Immersive Experiences and Creative Technologies

One of:

  • Collaborative Project
  • Game Technologies and Advanced 3D Environments

Summer

Compulsory module

  • Dissertation

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