MSc Marketing & Technology

You will be expected to hold a 2:1 minimum. Relevant work experience will be considered in place of an undergraduate qualification on a case-by-case basis.

For fees and funding options, please visit website to find out more

Goldsmiths offers a range of financial support including postgraduate scholarships, bursaries and fee waivers. These are awarded based on a variety of criteria, for example academic achievements or personal circumstances.

Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme.

Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.

Compulsory modules

• Technological Innovation & Market Creation 15 credits
• Digital Marketing and Branding 15 Credits
• Creating Customer Experiences 15 Credits
• Marketing Strategy 15 credits
• Marketing Analytics 15 credits
• Research Design & Analysis 15 Credits
• Research project

Optional modules
You can choose two optional modules to make up the remaining 30 credits

• Consumer Behaviour 15 credits
• Psychology of Marketing and Advertising 15 credits
• Innovation Theory 15 credits
• Innovation Case Studies 15 credits
• Design Thinking 15 Credits
• Digital Research Methods 15 credits
• Leadership and Talent Management 15 credits
• Consumer Culture and Aesthetics 15 credits