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  • DeadlineStudy Details: MSc 1 year full-time

Masters Degree Description

This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You will develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis. 

With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialist routes through the course, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.

Entry Requirements

2:1 undergraduate degree (or equivalent) in a range of disciplines relevant to your chosen specialism. These may include IT, communications, business, data science or technology related subjects.

Candidates with a UK 2:2 (or equivalent) may be accepted upon demonstration of relevant professional experience.

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Fees

For fees and funding information please see our website

Programme Funding

We offer a variety of postgraduate funding options for study at the University of Warwick, from postgraduate loans, university scholarships, fee awards, to academic department bursaries.

Student Destinations

As an e-Business Management graduate, your specialism choice should align with your career plans and graduates go into a wide variety of different roles and organisations, from huge multinationals through to progressive start-ups.

Graduates of the Data Science and Analytics, and e-Commerce and Digital Analytics specialisms will typically progress into careers with a focus on data analysis, data science, digital operations or data visualisation with a business management focus. Graduates from the Digital Technology Management and Consultancy route will often be looking at roles within product management and digital transformation.

Graduates often move into IT and e-business consultancy roles, into e-commerce companies or enterprises with existing or developing online business initiatives.

Module Details

Core modules

The following topics are covered in each e-Business Management specialism:

Data Science and Analytics specialism

  • e-Business Fundamentals
  • Enterprise e-Commerce Solutions
  • Strategic Information Systems Management
  • Big Data Analytics and Optimisation
  • Data Science and Machine Learning
  • Problem Solving with Statistics
  • Digital and Data Science Consultancy
  • Study, Professional and Analytical Skills

Digital Technology Management and Consultancy specialism

  • e-Business Fundamentals
  • Technology Management
  • Digital Product Development
  • Emerging Technologies for Business
  • Managing Innovation and Change
  • Systems Thinking and Systems Engineering
  • Digital Consultancy
  • Study, Professional and Analytical Skills

 e-Commerce and Digital Analytics specialism

  • e-Business Fundamentals
  • Enterprise e-Commerce Solutions
  • Digital Development with Python
  • Customer Experience and Consumer Insight
  • Big Data, Analytics and Optimisation
  • Agile Project Management and Consultancy
  • Digital Retail Operations
  • Study, Professional and Analytical Skills

Digital Marketing specialism

  • e-Business Fundamentals
  • Digital Marketing Strategy and Management
  • Customer Experience and Consumer Insight
  • Creating a Digital Brand
  • Digital Analytics and Marketing Technology
  • Digital Retail Strategy
  • Digital Marketing Campaigns
  • Study, Professional and Analytical Skills

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