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  • DeadlineStudy Details: MSc 1 year full-time

Masters Degree Description

This MSc offers you the opportunity to study key business areas, whilst specialising in the field of marketing. Modules taught by our expert lecturers will give you a grounding in the foundational areas of business, as well as offering you the chance to gain specific insight through marketing modules of your choosing.

There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing, the dissertation enables you to test and apply the techniques and theories you have gained.

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional optional module and our applied Business in Practice module.

Skills from this degree

  • Leave with a grounding in business and specialist marketing knowledge
  • Become an expert in your own areas of interest with our range of optional modules
  • Showcase your learnings in practice with the applied Business in Practice module
  • Develop your industry acumen by accessing our CareersPlus service with specialist careers coaches

Entry Requirements

2:1 undergraduate degree (or equivalent).

This course will suit a wide variety of candidates looking to break into business, or continue to develop their knowledge in business, and we welcome applicants from all academic fields.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

We offer a variety of postgraduate funding options for study at the University of Warwick, from postgraduate loans, university scholarships, fee awards, to academic department bursaries.

Student Destinations

Graduates from these courses have gone on to work for employers including:

  • Alibaba
  • Astrazeneca
  • BMW UK
  • Coca-Cola
  • Dell
  • Deloitte
  • EY
  • Huawei
  • KPMG
  • LG
  • Nestle
  • PwC
  • TikToc

They have pursued roles such as:

  • Brand Manager
  • Business Development Consultant
  • Business Manager
  • CEO
  • Consultant
  • Digital Marketing Coordinator
  • Director
  • Fincrime Investigator
  • Growth Strategist
  • Human Resources
  • Marketing Communication Executive
  • Marketing Executive
  • Marketing Manager
  • Marketplace Consultant
  • Performance Marketing Analyst
  • Pricing Analyst
  • Product Manager
  • Research Executive
  • Senior Production Management Specialist
  • Technology Consultant
  • Technology Transformation Analyst

Helping you find the right career

We have our own dedicated careers, leadership and development team at Warwick Business School, CareersPlusLink opens in a new window. You will have access to one-to-one career guidance appointments, CV checks and tailored mock interviews.

Personalised support

The WBS CareersPlus team will support you and help you to understand yourself and your strengths. They can help you to identify possible career paths, and to set and achieve your career ambitions. This helps to boost your employability and helps you prepare for your career.

You can take advantage of personalised careers coaching and advice. Our one-to-one careers appointments can help you if you have a question about writing applications, wish to explore your career options, or need to prepare for interviews and assessment centres.

Module Details

Core Modules

  • Global Branding
  • Service Marketing
  • Strategy Analysis and Practice
  • Marketing
  • Fundamentals of Economic Behaviour
  • Quantitative Methods for Business
  • Strategic Marketing
  • Foundations of Financial and Management Accounting
  • Dissertation or Business in Practice

Optional modules

Optional modules can vary from year to year. Example optional modules may include:

  • Marketing through Social Media
  • Digital Marketing Technology and Management
  • Driving Innovation and Entrepreneurship through Marketing and Strategy
  • Behavioural Economics
  • Big Data Analytics
  • International Business
  • Creative People in Sustainable Organisations
  • Research Methodology.*

*Compulsory for students choosing the Dissertation route.

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